TIJORAT BANKLARIDA AKTIV CHAKANA MIJOZLARGA XIZMAT KO‘RSATISHNI TAKOMILLASHTIRISH
Abstract
Mazkur maqolada tijorat banklarida aktiv chakana mijozlarga xizmat ko‘rsatishni takomillashtirish masalalari tadqiq etilgan. Tadqiqotda chakana bank xizmatlari rivojlanishi sharoitida mijozlarning bank bilan o‘zaro munosabatlarini samarali boshqarish, aktiv mijozlar ulushini oshirish va ularning bank xizmatlaridan foydalanish faolligini saqlab qolish masalalariga e’tibor qaratilgan. Shuningdek, an’anaviy mijoz segmentlash usullarining cheklangan jihatlari tahlil qilinib, mijozlarning real xatti-harakatlariga asoslangan attrition-skoring mexanizmining ahamiyati yoritilgan. Mazkur yondashuv orqali mijozlarning bankdan ketish ehtimolini oldindan aniqlash, individual xizmat ko‘rsatish strategiyalarini shakllantirish hamda bank resurslaridan samarali foydalanish imkoniyatlari asoslab berilgan. Tadqiqotda tijorat banklari misolida aktiv chakana mijozlar ulushining o‘zgarish tendensiyalari tahlil qilinib, banklarda mijozlarga xizmat ko‘rsatish sifatini oshirish bo‘yicha ilmiy-amaliy takliflar ishlab chiqilgan.
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References
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