YO‘LOVCHI TASHISH KORXONASIDA REJA KO‘RSATKICHLARINING ANIQLIGINI BAHOLASH VA MARKETING MAQSADLARINI SEGMENTLAR BO‘YICHA PROGNOZLASH
Abstract
Tezisda “O‘ztemiryo‘lyo‘lovchi” AJning 2025-yil biznes-rejasi ko‘rsatkichlarining bajarilishi prognoz xatoligi nuqtai nazaridan tahlil qilingan. Umumiy ko‘rsatkichlar bo‘yicha reja yuqori aniqlikda bajarilgani, biroq segmentlar kesimida katta og‘ishlar mavjudligi aniqlangan: xalqaro yo‘lovchilar soni rejadan 61 foizga ko‘p, mahalliy yo‘lovchilar soni esa 2,2 foizga kam bo‘lgan. Shu asosda marketing maqsadlarini umumiy ko‘rsatkichlar bo‘yicha emas, segmentlar bo‘yicha prognozlash va har yili yangilab borish tavsiya etilgan.
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